Lorcan O’Herlihy Architects Bends Billboards On The Sunset Strip

Art, City Terrain, Design, West
Wednesday, July 16, 2014
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LOHA billboard on the Sunset Strip. (Laurence Anderson)

LOHA billboard on the Sunset Strip. (Lawrence Anderson)

Are you an architect seeking a growth sector? How about billboards? A trailblazing firm in this field is Lorcan O’Herlihy Architects (LOHA), who recently designed a new 68-foot-tall sign at Sunset and La Cienega on the Sunset Strip for the City of West Hollywood and Ace Advertising. Instead of the usual featureless, boxy armature, LOHA has designed a blue, wishbone-shaped, steel structure that one could even call (gasp) sexy.

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