Italy: The New Domestic Landscape
This exhibition highlights the lasting significance of MoMA’s groundbreaking 1972 exhibition, Italy: The New Domestic Landscape and emphasizes both the dynamic context of radical Italian design and architecture in the 1970s, as well as the innovative exhibition that first presented this work in America.
Curated by Emilio Ambasz in 1972, Italy: The New Domestic Landscape showcased the forefront of Italian design and commissioned a series of experimental domestic “environments” and attendant films by the most vibrant Italian architects and designers of the period: 9999, Archizoom, Gae Aulenti, Mario Bellini, Joe Colombo, Gruppo Strum, Ugo La Pietra, Gaetano Pesce, Alberto Rosselli, Ettore Sottsass Jr., Superstudio, and Zanuso/Sapper. Utilizing a unique organizational method, works in the exhibition were separated into two distinct categories: Objects, which were subdivided into three groups—reformist; conformist; and contestatory—andEnvironments, which were divided into design as postulation; design as commentary; and counterdesign and postulation.
Contrary to convention, the Objects were displayed in the natural setting of MoMA’s sculpture garden, while the Environments were shown within the institutional spaces of the museum’s galleries. This curatorial decision provoked consideration of the architectural properties of the Environments and that of their museum setting, as well as the contemporary mutability of the term ‘environment’, as it had gained currency across a range of fields, including the environmental design movement, the social and behavioral sciences, biology, cybernetics, the defense industries, and ecology.
To accompany the installations, each designer was asked to produce a film that would demonstrate their environment’s alterability. Together the environments and films refined the potential for domestic spaces to fundamentally influence inhabitants’ thoughts and actions.
Presented for the first time since 1972, Environments and Counter Environmentsbrings together these important, previously lost films and returns to the original exhibition, not as a reconstruction, but as an analytical project that attempts to reassess the visionary possibilities of architecture and design. Also on display will be a selection of materials on the prototype Environments, as well as many of the original documents, working drawings, renderings, and primary source images, photographs, and models that went into the making of the MoMA exhibit.
Wednesday, September 18, 2013
11AM - 5PM
4 West Burton Place
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