Building Brands Going Global
AIA CES: 1.5 LU
When: 6:00 PM – 8:00 PM MONDAY, SEPTEMBER 30
Where: At The Center
Case Study Presentations and a Panel Discussion
Global Branding = design + communication + strategy + cultural navigation
As architects building for global brands we are asked to articulate brand traits to a specific cultural audience through design while navigating local regulations/ materials/ habits. It is an exciting field which is constantly evolving and accelerating as the world becomes more and more interconnected through digital media.
Please join the AIANY Interiors Committee for case studies and panel presentation from three cross disciplinary teams designing for brands that span the globe. Education, hospitality, and retail projects are represented to provide for a rich conversation.
Monday, September 30, 2013
536 Laguardia Place
New York, New York
- More information: