April Greiman: Objects in Space
While often technically two-dimensional, the works of April Greiman demand space in a specific way around them. The exhibition pulls together a selection of her work, from printed graphic identities for architects, fashion designers, organizations and institutions to a selection of her vivid 2006 digital photography series entitled Drive-by Shooting. The selected works impact our senses at different scales, creating tactile and shimmering microcosms, as well as a macrocosm that requires the dissolution of one or more of the gallery’s walls in order to really exist.
Each scale encourages second-takes from the visitor as the works highlight the ever-repeating cycle of creating and perceiving our environment. Greiman is interested in the nature of the man-made, her works bear the marks of being carefully considered, revealing the tools of their creation, yet, are allowed to live in the subjective perceptual reality of the observer.
April Greiman is a thinker, designer, and artist whose transmedia projects, which address all areas and scales of design from communications to textiles and from architecture to new media, together with her innovative use of advanced digital technology, have made her a leader in the design world.
Originally from New York, April studied design and painting at the Allgemeine Kuntgewerbeschule in Basel, Switzerland, and the Kansas City Art Institute in Missouri. In 1976, she moved to LA where she established her practice, Made in Space. Her radical visual identity and publication projects for such progressive schools as Cal Arts — where she was chair of Visual Communications program 1992 – 1994 — and SCI-Arc are notable for their pioneering use of Macintosh computers and software, as well as their emphasis on novel video and digital exploration.
April Greiman actively challenges interdisciplinary boundaries, investigating the parallels and intersections between art and design in all aspects of her work, which has appeared in print in Newsweek, Time, The New York Times and USA Today, among others; on television networks including CNN, PBS, and ESPN; in the monographs April Greiman: Floating Ideas into Time and Space and It’snotwhatAprilyouthinkitGreimanis, Hybrid Imagery: The Fusion of Technology and Graphic Arts, and Something from Nothing, among others. April’s work has long had a relationship to architecture and she has collaborated with such renowned architects as Frank Gehry and RoTo architects to produce signage, exhibitions, and color palettes for both interiors and entire building complexes. Her interest in both print and virtual space has led to projects for furniture manufacturer Vitra’s Workspirit Magazine, the MAK Center for Art and Architecture in Los Angeles, and fashion label Dosa, among others.
Greiman’s work has been recognized with numerous awards including the Medal of the American Institute of Graphic Arts and the prestigious Chrysler Award for Innovation and is in the permanent collections of The Museum of Modern Art; Cooper-Hewitt, National Design Museum; Pompidou Center and Library of Congress.
WEDGE Gallery Hours: Tuesdays & Fridays, 11AM to 1PM; Saturdays & Sundays, 12PM to 4PM
Tuesday, March 4, 2014
WEDGE Gallery - Woodbury School of Architecture
7500 N. Glenoaks Boulevard
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