Hell? Yes.

The New Museum and the offending art work. (photo: dominiqueb/flickr)
I’ve never loved the New Museum Building, in part because I know what SANAA is capable of achieving. The Glass Pavilion at the Toledo Museum of Art, which was completed in 2006 (preceding the New Museum by about a year), is a truly original building, technologically inventive and formally stirring. A one-story structure, it soars–far higher than the New Museum’s teetering tower ever will. And yet I appreciate the New Museum for what it is: an ethereal, sculptural presence, a kind of apparition. It never looks better than it does at night, glowing, hovering, seemingly unconnected to the city grittiness around it. Its facade is gauzy, gossamer, “less like a wall than a scrim,” as Paul Goldberger wrote in the New Yorker. Which is why the decision to place a heavy, kitschy artwork on the façade is so infuriating. When the museum opened in 2007, the artwork–a rainbow hued sign that declares Hell, Yes!–was described as a temporary adornment. Now, according to the museum’s communications director, Gabriel Einsohn, it is a “semi permanent” installation; the museum has no plans to remove it. Read More
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