Herald Center—From Discount Drab to LED Luminous

East, Newsletter
Monday, March 25, 2013
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Proposed facade for the Herald Center mall.

Proposed facade for the Herald Center mall. (Courtesy Moed de Armas & Shannon)

Located at one of the busiest intersections in Manhattan—and probably the world—the outdated Herald Center has recently been slated for a $50 million facelift by Moed de Armas & Shannon architecture firm. Hailing from the 1980s, the tinted black windows on the first three floors will be replaced with sheer insulated glass, while the façade of the remaining floors is transformed to offer passersby an LED-lit view befitting the luminous Times Square a few blocks north.

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