Eavesdrop> Sign of the Times: Reflecting on Chicago Summer-Long Trump Tower Saga

Chicago's Trump Tower and its notorious sign. (edward stojakovic / Flickr)

Chicago’s Trump Tower and its notorious sign. (edward stojakovic / Flickr)

Mr. Donald Trump has bestowed upon fair Chicago an ode to his own self-worth, spurring an architectural debate that’s pulled in Mayor Rahm Emanuel, Jon Stewart, and plenty more. Grab a bag of popcorn and we’ll catch you up.

In June, Trump International Hotel & Tower gained an array of 20-foot-6-inch-tall stainless steel letters spelling T-R-U-M-P, which Curbed called a “big, dumb sign” and Blair Kamin called “as subtle as Godzilla.” Trump didn’t like that, and bashed Kamin as “a lightweight” in the press—Trump, critic of architecture critics!

Already reduced in size about 20 percent from its original plans (The Donald makes no small plans), the sign was always part of the 2008 SOM building’s design, although architect Adrian Smith apparently “had nothing to do” with it. It’s a gaudy bit of self-promotion along Chicago’s most visible strip of real estate, but it’s Trump’s name—not his sign itself—that’s really got us riled up. After all we put up with corporate intrusions on our public field of view all the time. In fact, all this public indignation over design has us hopeful: Let’s rise up and take back our public spaces! Or at least sarcastically Instagram the new sign with its ‘T’ strategically cropped out.

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Chicago’s Trump Tower and its notorious sign. (edward stojakovic / Flickr; trumped by AN)

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