Snøhetta Creates Visual Identity for Oslo’s 2022 Winter Games Bid

Design, East, International
Tuesday, April 8, 2014
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Snohetta's visual identity for Oslo. (Courtesy Oslo)

Snohetta’s visual identity for Oslo. (Courtesy Oslo)

Snøhetta has created the visual identity for the Oslo’s bid to host the 2022 Winter Olympics. The design for the main logo takes repetitive, circular forms and casts them in colors inspired by the Olympic rings. These rounded forms appear throughout the city’s application, which is bright and clean. In a statement, the designers said their work “honors the inherent simplicity and openness in Nordic culture,” adding, “the identity represents both the celebration of the Games and the solid planning of the Norwegian bid.”

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