Young Love in Times Square

Art, Design, East, Unveiled
Monday, January 6, 2014
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Archpaper01-TSquareheart

A rendering of the folly to be installed in February (Courtesy Times Square Alliance)

Brooklyn-based Young Projects have been announced as the winner of the annual competition to design a Valentine’s Day themed installation in Times Square. Times Square Arts, the wing of the Times Square Alliance responsible for public art programs, worked with the Van Alen Institute to select this year’s design, which will go on display in early February.

In the proposed scheme, dubbed Match-Maker, visitors position themselves at one of the twelve distinct viewing points corresponding to their own zodiac sign.  By peering into the pink periscopes that create the heart-shaped structure the viewer is visually connected to the four most ideal mates amongst their fellow participants as dictated by astrological correspondence. Fittingly for a holiday that often produces drastically different emotional reactions, the installation’s form is elusive and shifting.  At times it reads as a fully-formed heart while from other vantage points it appears to be a jumbled mass.

Young Projects join Situ Studio (2013); BIG (Bjarke Ingels Group) (2012); Freecell (2011); Moorhead & Moorhead (2010); and Gage / Clemenceau Architects (2009) as firms to have won the competition.  The heart will remain installed through mid-March.

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