“Urban Fold” Paper City Creator Set Puts Twist on Traditional Building Blocks

City Terrain, National
Friday, November 22, 2013
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(Courtesy Urban Fold)

Urban Fold caters to builders of all ages with an city planning toy entirely of paper. (Courtesy Urban Fold)

In a hybrid of LEGO and origami, Paper Punk has created their first boxed set of punch-and-fold, customizable paper building blocks. Urban Fold is the California-based company’s newest creation by founder Grace Hawthorne, a designer, author, and artist from San Francisco who currently teaches at Stanford University’s d.school (Institute of Design). The set gives builders the opportunity to create a paper city in punchy colors and patterns, inspired by Berlin graffiti and the photography of Matthias Heiderich.

Urban Fold contains 48 buildable shapes and 697 stickers, an urban planning map, and an idea guide to creating the shapes of the world’s most popular cities. Each paper building block comes in a bright shade and/or a geometric pattern and the stickers can transform triangles into spires, quarter circles into windows, or squares into moveable pedestrians.

For Hawthorne, the boldness of the set was key, “I wanted to create an urban-minded build/play experience that was also eye-candy, just impossible to resist because it’s bursting with colors, patterns, cool graphics,” she said in an interview for Mediabistro.

These multi-colored blocks can be arranged and stacked with complete creative freedom and, like traditional wood building blocks, can be built up and knocked down for infinite construction and reconstruction. If a builder prefers a minimalist look, the shapes can also be folded inside out to be all white.

“I refer it to an open box set because there are so many pieces to it,” Hawthorne commented, “What anyone can create with it is only bounded by their imagination.”

After 16 months of testing, Paper Punk’s imagination brought forth the innovative project, but only with funding can it come to reality. In the same way that her company was launched last year, Hawthorne has taken to a Kickstarter campaign. With a $33 backing pledge, builders of all ages can own a Urban Fold architecture toy set. The funding period ends on December 2nd and the company promises a shipping date in time for the holidays.

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