Tokyo Store Changes with Fashion Trends

International
Friday, October 11, 2013
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Alexandre Herchcovitch Tokyo1

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Placed within Tokyo’s Daikanayama district, architect Arthur Casas has designed a flagship store to appear completely as an opaque box. As fashion trends change, so does the store’s appearance. The exterior walls boast a bold graphic design that will surely be swapped out for the next season’s trends.

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Created to display Brazilian designer Alexandre Herchcovitch’s clothing designs, the box nods to the idea of pedestrian curiosity and does not reveal its entire contents even when opened. The multi-level box has been described as “a wrapped up present just waiting to be opened.”

Completed in 2007, the approximately 1,076 square-foot store’s facade embraces flashy prints and daring designs, but features surprisingly neutral interior materials in order to emphasize the details found in Herchcovitch’s designs. The store contains an exhibition space in addition to storage space at the mezzanine level and a basement.

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

Alexandre Herchcovitch Tokyo (Courtesy Studio Arthur Casas)

 

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