Behind LAX’s LED Explosion: Moment Factory Brings Drama Back to the Airport

West
Thursday, June 27, 2013
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The other day, AN revealed details of Fentress Architects’ new Tom Bradley International Terminal at LAX, with its arched, light-infused spaces and fancy new retail offerings. Variety takes a closer look at LA- and Montreal-based  media company Moment Factory’s contribution: a series of interactive displays, including an 80-foot LED “Welcome Wall” that greets visitors, two “Concourse Portals” consisting of 10 video columns that respond to movement, and the 72-foot “Time Tower,” a four-sided LED experience surrounding the terminal’s main elevator. The system, which can be updated and adapted, is the most sophisticated of any in the country. And the production, as you can see from the video above, rivaled that of many motion pictures.

In other airport news, we plan to head over to Long Beach to see the renovation of several of its airport concourses, part of a $140 modernization plan. We’ll keep you posted.

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