A New Direction for Domus?

International
Tuesday, February 23, 2010
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The February 2010 cover of the magazine.

The famed Italian architecture and design magazine Domus announced new leadership today, with the reinstatement of former editor-in-chief Alessandro Mendini for an eleven-issue term beginning in April. Joseph Grima, until recently the director of the Storefront for Art and Architecture in New York, has been brought on to bolster the magazine’s web and international presence and will take over as editor-in-chief following Mendini’s term.

The somewhat unusual arrangement will give Grima time to rethink the magazine’s content across media platforms, while the print edition continues under the steady hand of Mendini, who has previously edited Domus, Modo, and Casabella magazines. Deputy editor Stephan Casciani has also being retained. According to a statement from the magazine, Domus has an international circulation of approximately 51,000 copies.

Mendini replaces Flavio Albanese who edited the magazine for three years. As for editorial direction, the new slogon of the magazine is, “for a new utopia.” According to the statement, Medini explained it thus:

The slogan for the new Domus will be ‘for a new utopia’. The history of grand transformations in architecture and design is marked by the new utopias, and it is our intention to pursue this opening line. To scour the world in search of projects that demonstrate scenarios and attitudes of living that represent a positive way of looking to the future. Not so much new utopias of a technical nature, but rather humanistic and psychological: the ecology of exterior environments is preceded by that of interiors. In this sense the new Domus re-establishes its links with its origins as a ‘Magazine for the home,’ offering examples of the dignity of living the city, objects and the home. The new design of the magazine will also evoke memories of the Domus of the past through the classic, radiant sequencing of its articles and images.

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