From the Floor: Installation Design Showcase at Coverings 2013

East, Product
Monday, May 6, 2013
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A tile-centric vignette designed by Michael Nieswander and Margaret Nysewander of ASD Inc. was installed at Coverings 2013 over a period of four days. (Lagniappe Studio)

Trade shows are no longer simply product exhibitions: Education and networking sessions have become essential components to a show’s success. Coverings has expanded this formula to include installation vignette’s that, built over the course of four days during the show, demonstrate the versatility and variety of applications for ceramic tile. The Installation Design Showcase has paired four local, Atlanta-based design firms with four installation teams that have achieved the National Tile Contractors Association (NTCA) Five Star Recognition, and have been certified by the Ceramic Tile Education Foundation. Now in its fifth year, the teams will produce a bar/lounge; a hotel lobby; an in-patient room in a women’s birthing center; and a master bathroom, all designed to demonstrate the design possibilities of tile and stone.

“These rooms are not all settings in which you would necessarily expect to see tile,” said Bart Bettiga, executive director, NTCA. “Above all, the Showcase highlights just how important the ongoing designer/installer partnership is to a successful project. Bringing the field to life in this way is another example of what makes Coverings a unique and valuable experience.”

Bar/Lounge
Michael Nieswander and Margaret Nysewander, ASD Inc.

In the Bar/Lounge installation (above), designer Nysewander has called a bar of red tiles from Ceramics of Italy manufacturers “a conceptual art piece.” Highlighting the installation strengths of Rimrock Design, the bar’s design calls for varying cuts in the tile to produce unique textures across the surface. The lounge walls are clad in large-format, gray tiles with MAPEI installation products.

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tvsdesign’s Rogers and Isaacs used 5-foot by 10-foot ceramic tiles for a seamless marble look on the vignette walls. (Lagniappe Studio)

Hotel Lobby
Foreman Rogers and Allison Isaacs, tvsdesign

For designers accustomed to working on large hotel lobbies such as the Hilton McLean Tysons Corner Hotel and the Gaylord Nashville, their challenge was to recreate spacious grandeur on a smaller scale. Using Plane, a 5- by 10-foot engineered porcelain ceramic wall panel from StonePeak Ceramics, the team recreates the luxury of Calacatta Borghini marble with a more thin, lightweight, and monolithic material at a fraction of the cost. A team of installers from C.C. Owen Tile Company, Inc. worked with the latest in large format tiles. Glass and mirror tile from Traditions in Tile are secured with TEC installation materials.

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VeenendaalCave Healthcare’s Porter and Anderchak specified tile looks in step with today’s hospitality trend in healthcare. (Lagniappe Studio)

In-patient Room in a Women’s Birthing Center
Mary Porter and Craig Anderchak, VeenendaalCave Healthcare

Italian wall tile that mimics a lightly colored fabric invokes serenity and relaxation, along with a warm, wood-look porcelain tile for the floor. “The porcelain tile from Italy will work well with the walls,” said Mary Porter. The David Allen Company set the porcelain with Strata Mat, a new coupling membrane from LATICRETE that creates a barrier between the tile and concrete for crack isolation protection essential to healthcare facilities.

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Williams’s vignette design adopts an elegant esthetic with masculine colors and high-end materials. (Lagniappe Studio)

Master Bathroom
Mark Williams, Mark Williams Design Associates

Timely invocation of a 1920s Gatsby aesthetic coincides with Baz Luhrmann’s film release to define a masculine master bath with Art Deco undertones. Products from the Noble Company, TOTO, and Crossville are combined to create neutral walls, blue glass tile accents, and a herringbone-patterned floor. “We used color where we want you to look,” Williams said.  Collins Tile and Stone set Crossville’s ultra thin Laminam wall tile with MAPEI installation materials.

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