Herald Center—From Discount Drab to LED Luminous

East, Newsletter
Monday, March 25, 2013
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Proposed facade for the Herald Center mall.

Proposed facade for the Herald Center mall. (Courtesy Moed de Armas & Shannon)

Located at one of the busiest intersections in Manhattan—and probably the world—the outdated Herald Center has recently been slated for a $50 million facelift by Moed de Armas & Shannon architecture firm. Hailing from the 1980s, the tinted black windows on the first three floors will be replaced with sheer insulated glass, while the façade of the remaining floors is transformed to offer passersby an LED-lit view befitting the luminous Times Square a few blocks north.

The Herald Center mall as it appears today. (Courtesy Google Maps)

The Herald Center mall as it appears today. (Courtesy Google Maps)

The Herald Center opened in 1982, before technology allowed the combination of energy efficiency and crystalline sleekness sought after by Moed de Armas & Shannon. The 10-story building will finally now be brought up to code and given a look worthy of the times.

New tenants are currently being wooed to the 250,00o square foot space, which currently harbors retail chains like Modell’s, Payless Shoes, and the New York State DMV. Renovations are slated for completion by May 2014.

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