Leading West Coast Architects Celebrate DnA’s Relaunch in Santa Monica

West
Thursday, March 21, 2013
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Eventgoers outside the Tesla Store in Santa Monica. (Micah Cordy)

Eventgoers outside the Tesla Store in Santa Monica. (Micah Cordy)

On Monday, members of LA’s design and architecture cognoscenti descended on the Tesla store on Santa Monica’s Third Street Promenade to celebrate the official relaunch of KCRW’s DnA (Design and Architecture). The event featured a discussion between DnA host and executive producer Frances Anderton and Elon Musk, the visionary founder-CEO of Tesla and Space X. Those present included Michael Rotondi, Ray Kappe, Thom Mayne, developer Tom Gilmore, and Getty architecture curators Wim de Wit and Christopher Alexander.

Francse Anderton talks with Tesla founder Elon Musk. (Micah Cordy)

Francse Anderton talks with Tesla founder Elon Musk. (Micah Cordy)

After ten years as a monthly on-air program, DnA will re-emerge as a more comprehensive weekly podcast and blog. To help curate what’s being billed as “DnA 2.0″,  Anderton is enlisting the talents of local design journalists—or “DJs”—that she has hand-picked. “I’m thrilled that we will increase our coverage of, and participation in this creative community and the work that shapes our lives,” said Anderton.

In the discussion Ms. Anderton honed in on Mr. Musk’s hands-on approach to design and innovation and how his operations are solidly based in California. “I like to be close enough to be involved,” he said. “With outsourcing, something we at one time considered, you lose the potential for innovation in the process.” Questions from the audience ranged from whether science fiction played a role in his work—“Definitely Asimov’s Foundation Trilogy and Heinlein”— to if he could solve LA’s traffic problem. “I’ve got a design for a double-decker freeway worked out,” he said. When a young member of the audience asked about flying cars, he thoughtfully responded that he thought the challenge wasn’t getting the cars to fly but in preventing them from crashing into everything. When asked if he had any advice for architects about getting more visionary buildings erected in Los Angeles, Mr. Musk demurred, saying “I wouldn’t presume to give advice. The problem isn’t the architects. We just need more clients here who want to put up visionary buildings.”

KCRW GM Jennifer Ferro, Elon Musk, and Frances Anderton. (Micah Cordy)

KCRW GM Jennifer Ferro, Elon Musk, and Frances Anderton. (Micah Cordy)

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