Crowd-Design: Transit Designer Wants Your Ideas, Not Just Your Money

Midwest
Thursday, July 19, 2012
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Designing Chicago celebrates the project's launch in their Logan Square studio. (Image courtesy Greater Good Studio.)

Designing Chicago celebrates the project's launch in their Logan Square studio. (Image courtesy Greater Good Studio.)

Greater Good Studio wants to reinvent crowd-sourcing. Their budding campaign, Designing Chicago, aims to build the ultimate public transit app using public data from the Chicago Transit Authority. But the interesting part is where you come in. Not only is the project crowd-funded — it’s crowd-designed.

“Since it is called public transit,” founder George Aye said in the team’s Kickstarter video, “it only made sense that we designed this application with the participation of the public.”

The app’s features are still up for debate, but Greater Good said they hope to create a “new, truly user-centered tool.” Ideas in the Kickstarter video include automatic weather alerts, the ability to work backward from your calendar to suggest transit routes, and two-way communication with CTA to suggest system improvements.

Aye worked at IDEO for 7 years before becoming lead designer for the CTA. The group also has the backing of Massimo Vignelli, designer of the NYC subway map, who is an advisory board member. They are anticipating an April 2013 launch date. Watch an interview with Vignelli here:

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