The Future Is Video

West
Monday, August 10, 2009
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When CAD rose up in the ’80s and began replacing hand-drawing as the preferred means of rendering architecture-to-be, practitioners began decrying the death of the field. Obviously that was not the case, but in our increasingly digitized age/culture/lives, where sexy renderings predominate (to the cost of real architectural discourse, some might say, and probably rightly) on blogs and, uh, architectural websites and beyond, videos are becoming an increasingly important component of the process of placemaking. Or at least competitionwinning, as the above video by SPF:architects shows.

When we first turned it up on Curbed today, we were taken aback by the lengths (some might call it desperation, but in these hard times, who can blame them) the firm had gone to to convince the judges of the worthiness of their entry in a competition to design Calgary’s new Cantos project, billed as the only “national music centre” in Canada. Turns out, though, all entrants had to produce a video, including Diller Scofidio+Renfro, allied works architecture, Atelier Jean Nouvel, and the lone Canadian firm, Montreal’s Saucier + Perotte. Since the LA-based SPF’s is naturally Hollywood flashy, how do the other four stack up?


Hey! We recognize that cut-out. Rip off!


Playing the buildings? Where have we seen that before?


For a Pritzker Prize-winner, this sure is chintzy.


Dig the tunes.

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