Whither BP?

West
Tuesday, July 14, 2009
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When BP opened their eco-friendly Helios House gas station on Olympic Boulevard in Los Angeles a couple of years ago, it was touted as the future of such facilities, and a coup for a brand whose image was all about conservation. The station, designed by Office dA and Johnston Mark Lee, featured a metal-clad, geometric design, low-flow toilets, solar panels and a floor made of recycled glass, among other features. (it didn’t, however, offer alternative fuels..) But it appears that BP may not have had such high regard for their endeavor. A recent drive-by revealed that the station, still unchanged, was no longer a BP but an Arco. Yes, Arco, the Wal Mart of gas. One of the helpful guides at the station explained that BP actually owns Arco, and that the change of label was “an internal business decision,” whatever that means. Looks like green marketing just took one on the chin.

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