Video> Steve Jobs Reveals Apple Campus

Newsletter, West
Wednesday, June 8, 2011
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New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

Behold! The unveiling of Apple’s next product… the iBuilding. Okay, so it’s not a product, but it is their highly-anticipated new campus in Cupertino, California. Steve Jobs, wearing his trademark mock turtleneck and jeans, revealed the plans—with fancy, although somewhat grainy renderings—at yesterday’s Cupertino City Council meeting (watch the video after the jump).

According to several reports, the architect of the new complex, whose land Apple bought from Hewlett Packard, will be Norman Foster, but that hasn’t been formally announced.

A few highlights of the new design: Apple’s new HQ is shaped like a doughnut, a spaceship, or an iPod trackwheel. It’s clad in curved glass with a giant courtyard in the middle. While Apple plans to increase it’s employees from 9,500 to 13,000, it will reduce its surface parking by 90% (from 9,800 to 1,200) and most of the parking will be underground. The vast majority of campus is set aside for landscaping (with an estimated 6,000 trees).

According to Jobs, the building will generate its own clean energy using the grid as backup. Given how the council treated Jobs like a visiting god, it looks like the company should get the project passed. If it moves forward, the new campus is expected to be complete by 2015.

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

New Apple HQ (Cupertino City Television Screen Capture)

7 Responses to “Video> Steve Jobs Reveals Apple Campus”

  1. Rahul Aggarwal says:

    Whether a masterpiece or a humble build, all I appreciate is the usage of natural gases. I think Apple going green will inspire many other companies to switch to exploit renewable energy sources. Also, anything that encourages job creating is a welcome sign and Apple having its strategy getting right will also enhance the living of many people.
    http://www.techendeavour.com

  2. Michael Carradine, Architect says:

    Rahul Aggarwal: What do you mean by “usage of natural gases”? There was no mention in the article about gases, except for the gas from Jobs’ presentation. “Usage” is not even a word, the term is USE. And as your web site’s use of the term “mobility architect”, there is no such thing. The title of Architect is reserved BY LAW in every state and province for licensed Architects, you know – the responsible people that protect the public by designing buildings. Use of the title Architect by anyone else is a misdemeanor and will get you a fine and criminal record, and hopefully in jail. And as to Jobs not knowing the architect of the donut building, who’s designing this thing anyway? Maybe Jobs needs a little jail time!!

  3. Steve says:

    Jail time for not knowing the architect’s name? Seriously? Hyperbole much?

  4. Steve says:

    Oh, and the architecture refered to by mobility architecture is not even building related. Architecture can refer to thongs other than buildings (like software architecture). Yeesh. Settle down a bit, pay attention, and loosen up… or you’ll continue to look the fool.

  5. Steve says:

    (things, not thongs — darn these thumbs!)

  6. Peter says:

    Mr. Jobs skimmed over the increase in the employee numbers; a 20 percent increase is NO SMALL AMOUNT when you are dealing with a large number to start with. He did not answer what the traffic impact would be; nor did he supply any traffic data from the former site and what the present traffic nor the future traffic. Alot of this presentation seemed to be the council praising anything & everything Apple.

  7. 台灣大樂透 says:

    Amazing article, thanks a lot !!
    台灣大樂透 http://ts0215.com/

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