A couple of months ago we introduced you to the W Hotel in Hollywood, a collaboration of some of the leading design talent in LA. One of those firms, Sussman Prejza, just sent us a video that shows off their all-important fiery red and multi-colored “W” signs, seen throughout the building. In addition to the behemoth 35-foot-tall W on top of the hotel, the firm designed a slew of animated signs, which sparkle thanks to LED’s, red and/or crystalline filters, and faceted, laser-cut acrylic surfaces. The signs vary from 2.5 to 5.5 feet tall and are programmed with their own dedicated control computer, 10 network switches, 61 power supplies and over 24,000 LEDs. And you thought all that Hollywood sparkle was simple, didn’t you?