Next week, the fifth iteration of the Times Square Alliance’s Valentine Heart installation will officially open to the public. Brooklyn-based Situ Studio revealed their installation, Heartwalk, in January, which will be built with salvaged boardwalk boards from from the Hurricane Sandy-stricken Rockaways, Long Beach, Sea Girt, NJ, and Atlantic City.
The Situ team has been busy removing hardware from the weathered planks and planing them for a smooth surface. The pre-assembled pieces will be taken to Times Square for assembly, and a ribbon-cutting ceremony will take place on February 12 at 11:00a.m. According to a statement from Situ Studio, “Visitors can enter the installation itself and literally stand in the heart of the world’s greatest city.”
Last year, BIG (Bjarke Ingels Group) got their heart broken by the Times Square Alliance, which chose a hula-hoop happy design by Freecell Studio for its annual Times Square Valentine’s installation. Now a spokesperson from the Alliance admits that they always “loved” BIG’s design and were willing to give it a second chance. This year, the Alliance didn’t go online looking for love. Instead, they went back to a former flirtation, and chose BIG’s entry from last year, shunning the possibility of outside suitors.
BIG calls its 10-foot high glowing heart sculpture “BIG♥NYC.” The design affair was something of a ménage à quatre, with Flatcut (the fabricator), Local Projects (the interaction designers), and Zumtobel (the lighting designers) pitching in on the effort. Four-hundred LED-lit acrylic tubes wrap a cube that bounds a suspended heart. Not surprisingly, when touched the heart grows brighter.