This year’s Monterey Design Conference could have been titled the “Monterey Design Short Video Clip Festival.” For as long as I can remember, most of the presentations at the conference have followed the same formula: show slides of recent work and explain them. But now most of the speakers are trying to tell a more nuanced story, informed by our mobile-app/social-media/you-are-never-offline age. Sometimes it worked, sometimes it didn’t. I checked in with attendees to get their impressions.
Los Angeles-based firm Synthesis Design + Architecture (SDA) has won the “Switch to Pure Volvo” competition to design a portable pavilion showing off the Swedish car company’s V60 plug-in electric hybrid. The 13-foot-tall, 16-foot-wide project’s sinuous form is composed of a moiré-patterned, vinyl-coated polyster fabric imbedded with flexible photovoltaic panels tensioned over CNC-bent aluminum rods. The display’s three sections echo the three modes of the car—hybrid, gas, and all-electric—and its curving form is also practical—its torqued compression between frame and skin enables the structure to stand without any extra support.