Synthesis Design + Architecture’s sophisticated addition to one of the world’s largest malls

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Facade at dusk, by Polar Factory, courtesy Synthesis Design + Architecture

Facade at dusk, by Polar Factory, courtesy Synthesis Design + Architecture

The facade and roof serve as a the graphic identity for the 20,000 sq. ft. building while acting as a veil which reveals and conceals views.

The Groove provides an extension to CentralWorld, the third largest mall in the world. At 6,000,000 sq. ft., the mall is comprised of three towers: an office tower, a lifestyle tower (including a gym, dentist and doctors offices, schools, etc.), and a hotel tower. The main shopping center includes four department stores and a convention center. Sited at an existing entry plaza to the office tower, which feeds an underground parking garage, the project came to Synthesis’ office with several structural design constraints. The weight of the addition was limited, causing the design team to incorporate a specific steel frame with a grid coordinated to the bay spacing of the parking garage immediately below grade. Alvin Huang, Founder and Design Principal of Synthesis Design, says this helped save time at the start of the design process. At 20,000 sq. ft., the project, jokes Huang, is “the punctuation on the paragraph.”
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Kenneth Caldwell on designer chatter at the Monterey Design Conference

Architecture, Interiors, Review, West
Wednesday, October 28, 2015
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MDC 2015 Master of Ceremonies, Reed Kroloff.(Courtesy AIACC)

MDC 2015 Master of Ceremonies, Reed Kroloff.(Courtesy AIACC)

This year’s Monterey Design Conference could have been titled the “Monterey Design Short Video Clip Festival.” For as long as I can remember, most of the presentations at the conference have followed the same formula: show slides of recent work and explain them. But now most of the speakers are trying to tell a more nuanced story, informed by our mobile-app/social-media/you-are-never-offline age. Sometimes it worked, sometimes it didn’t. I checked in with attendees to get their impressions.

More after the jump.

Synthesis Design+Architecture Takes Electric Car Power To Go

West
Thursday, July 11, 2013
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(Courtesy SDA)

(Courtesy SDA)

Los Angeles-based firm Synthesis Design + Architecture (SDA) has won the “Switch to Pure Volvo” competition to design a portable pavilion showing off the Swedish car company’s V60 plug-in electric hybrid. The 13-foot-tall, 16-foot-wide project’s sinuous form is composed of a moiré-patterned, vinyl-coated polyster fabric imbedded with flexible photovoltaic panels tensioned over CNC-bent aluminum rods. The display’s  three sections echo the three modes of the car—hybrid, gas, and all-electric—and its curving form is also practical—its torqued compression between frame and skin enables the structure to stand without any extra support.

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