Given the current state of relations between the NYPD and Mayor Bill de Blasio (spoiler: terrible, horrible, no good, very bad), the mayor has been quick to thank the police force for its strong support of Vision Zero—the mayor’s plan to entirely eliminate traffic fatalities in New York City. The effort is obviously an ambitious one, but a year after it went into effect, de Blasio is able to tout some big successes.
“Safety is in the eye of the beholder,” says New York City DOT Commissioner Sadik Khan. Khan’s remarks came Wednesday as the New York City Department of Transportation unveiled its new LOOK! safety campaign urging self-responsibility on the part of drivers and pedestrians alike. The updated campaign features thermoplastic curbside lettering spelling L-O-O-K with appropriately focused eyeballs replacing the O’s on crosswalks at 110 of the most fatality ridden intersections across the city. The street markings are accompanied by witty color photograph ads on nearby phone stalls, bus shelters, and the backs of city buses warning us to heed our mothers’ advice and look both ways before crossing the street. The campaign plans to eventually increase their range to include 200 intersections and more than 300 buses.