SMPS New York’s largest event of the year, the ninth annual THE Marketing Event “Maximizing Value”, is going down this Friday. Hundreds of AEC professionals from across the region are coming together to discuss how you can make a serious impact on the outreach and performance of your firm for little or no cost. As the industry emerges from the long recession, this year’s conference turns towards the strategies that you can implement to stabilize and expand your business without putting a dent in your budget. Conference workshops are divided into three tracts, so you can customize your schedule to meet your business’ needs. Marketing, business development, and leadership experts will be on hand to share their trade secrets as they discuss topics like public relations, implementing new technologies, and productivity. The symposium begins Friday at 8:00 a.m. at the CUNY Graduate Center and continues throughout the day.