SMPS New York’s largest event of the year, the ninth annual THE Marketing Event “Maximizing Value”, is going down this Friday. Hundreds of AEC professionals from across the region are coming together to discuss how you can make a serious impact on the outreach and performance of your firm for little or no cost. As the industry emerges from the long recession, this year’s conference turns towards the strategies that you can implement to stabilize and expand your business without putting a dent in your budget. Conference workshops are divided into three tracts, so you can customize your schedule to meet your business’ needs. Marketing, business development, and leadership experts will be on hand to share their trade secrets as they discuss topics like public relations, implementing new technologies, and productivity. The symposium begins Friday at 8:00 a.m. at the CUNY Graduate Center and continues throughout the day.
We were glad to be included on the Studio Gang’s Archi-Salon panel on “outside research” at the Art Institute of Chicago on February 2. UIC’s Clare Lyster moderated a lively discussion that, true to its roots in academic theory, kicked off by questioning the premise in the first place. Are practice and research separated by anything more than semantics? Based on the turnout it seems the discussion series achieved its goal of public engagement—what can we say? We’re thrilled and a bit surprised that you all find architectural theory as stimulating as we do.
During the discussion, Paul Preissner detected a whiff of marketing in architects’ clambering to engage “outside” disciplines. You might have thought he accused them of artistic treason, based on the defensive tone that the discussion took whenever the topic popped back up.