What’s in a name? It seems that every time we get used to an architect’s name they go ahead and change it. We’re still confused by the name Ennead Architects (formerly Polshek Partnership), and we can’t get our heads around monikers like Rogers Stirk Harbour (formerly Richard Rogers Partnership) and Populous (formerly HOK Sport). Not to mention the headaches when firms like AECOM swallow the likes of Ellerbe Becket and EDAW.
The latest on the new name train are some of LA’s brightest firms. Daly Genik Architects is now Kevin Daly Architects. And wHY Architecture is now why design. The former came as a result of shuffled leadership—partners Kevin Daly and Chris Genik parted ways amicably. The latter is a branding change to broaden the firm’s scope beyond architecture. Both have completely new web sites. And both, no doubt, will puzzle us all until we finally come to terms with the inevitability of change.