For eight years, Prada Marfa, a pop-art installation depicting a small luxury retail store, has stood alone in the barren plains of West Texas, 37 miles outside the city of Marfa. But now, the Texas Department of Transportation has declared that the Prada “store” is an illegal roadside advertisement.
The artists of the installation, Michael Elmgreen and Ingar Dragset, designed the installation as “a critique of the luxury goods industry,” claiming there is no commercial relationship between themselves and Prada. According to the Houston Chronicle, the piece was privately funded and therefore can not be defined as advertising. Boyd Elder, a local artist and Prada Marfa site representative told the Chronicle, “It’s not advertisement, it’s not a store, no one is selling anything there. It’s an art installation.”