Apparently, Chicagoans are bonkers for typography. Jeff Sanchez, Graphic Design Manager for the International Interior Design Association, invited us to Typeforce 5, “the annual showcase of typographic all-stars.” Hosted by the Co-Prosperity Sphere down in Bridgeport, this was the most well attended opening we’ve been to in ages. Eavesdrop bumped into old AN pals, like local designer Michael Savona and Gravity Tank power players Robert Zolna and Moritsugu Kariya. Robert, Eavesdrop wouldn’t mind a new day job, so, if you hire us, rest-assured we’d never use Comic Sans or Chiller in communications with clients. Call us!
At NeoCon this year, IIDA (International Interior Design Association) presented copies of What Clients Want, the first-ever study of the client/designer relationship told from the point of view of the client, written and edited by Melissa Feldman, IIDA’s executive vice president. IIDA CEO Cheryl Durst called it “a groundbreaking account of how some C-suite executives have been able to alter their companies’ destinations through design [by] firms who got inside their corporate DNA and pushed them to be better.”
Durst is referring to companies like Autodesk, The Cosmopolitan of Las Vegas, the Cowboys Stadium, and Facebook, which enlisted the services of Primo Orpilla and Verda Alexander of Studio O+A, a husband and wife duo who have designed interiors for a roster of “techie brands” like Aol, eBay, Microsoft, and PayPal. In 2008, O+A was commissioned to consolidate Facebook’s spread of ten office buildings in Palo Alto, California, and merge them into Hewlett Packard’s former HQ. Studio O+A credits the extensive research they conduct on potential clients prior to any design work for landing the gig.