Welcome to The Architect's Newspaper Blog! It looks like you're new here, so you may want to consider joining the discussion on our Facebook page or on Twitter. Stay up to date with the latest blog stories by subscribing to the AN Blog RSS feed. Thanks for visiting!
The 14-story Icon at Sunset Boulevard will house office space for creative and entertainment professionals. (Courtesy Gensler)
Hudson Pacific Properties is banking on the continued appeal of Hollywoodoffice space with its Icon at Sunset Bronson Studios, a 14-story tower designed by Gensler. Targeting creative professionals, Icon reconfigured the suburban campus typology for an urban setting. Gensler associate Amy Pokawatana called the development a “vertical campus,” blending “work, relaxation, and recreation.” Part of a $150 million studio expansion, the project takes its cue from a six-story building the developer finished on the Sunset Gower Studios lot in 2008. Read More