When it comes to a famous landmark, to what extent does locale add to its majesty? An inventive design competition posted to Australian virtual design studio DesignCrowd explored this question with a challenge to designers to reposition the world’s most hyped monuments in all-new locations using high-resolution images.
The Hollywood sign, whose facelift we’ve been tracking in recent weeks, has been fully restored. After nine-weeks of priming and painting, the nine shiny white letters are once again the talk of Tinseltown. Thanks to Sherwin Williams and the Hollywood Sign Trust, who funded the facelift, the 45-foot-tall letters gracing LA’s Mount Lee are all set for its upcoming 90th anniversary celebration next year. And if you missed it in person, check out the time lapse video documenting this milestone below.
Like any star of the silver screen, a facial peel is in order every now and then. For the famous Hollywood Sign perched atop Mount Lee overlooking Los Angeles, it’s been 35 years since its last facelift, but the 89 year-old historical landmark will soon look as young as ever. Last week, the restoration project passed the halfway mark, with the H-O-L-L-Y letters newly primed, primped, and painted. The effort started on October 2 and will be completed by year’s end. The remaining corrugated steel letters will be sanded and given a fresh coat of glossy white paint.
When all is said and done, approximately 110 gallons of primer and 275 gallons of paint will have been used. And for sign aficionados who want to duplicate the color, it’s Sherwin-Williams Emerald Exterior Paint in high reflective white. The Hollywood Sign Trust together with Sherwin-Williams is funding the project. The sign was originally built as a real estate billboard in 1923, scrapped and rebuilt in 1978 and today continues to be an international landmark.
Ocean Cities. It’s been a year since Americans watched oil spew from the gusher in the gulf. Only limited regulatory reforms saw the light of day. Timothy Beatley thinks it was a missed opportunity. In Design Observer, the University of Virginia professor argues that the key to the ocean’s future lies on land, with cities. Changes on land can have an enormous impact at sea, and Beatley thinks that cities have to the tools to make it happen.
Gimme Shelter. The Board of Standards and Appeals shot down arguments from the Chelsea Flatiron Coalition to halt the Bowery Residents Committee from moving a new homeless shelter on to West 25th Street, reports Chelsea Now. With new digs good to go, the charity has already set their sites on Brooklyn where they plan to open a 200-bed shelter in Greenpoint.
Gimme Signage. Since 1923 small signs guided tourists trough the lush curved roads of Beachwood Canyon to the Hollywood sign. The iconic vista was considered a boon to local real estate. But with property values firmly established, the WSJ reports that many owners don’t want the hoi polli blocking their view and took the signs down, leaving the hapless tourists wandering the canyon.
West Loop Tower. The Chicago Sun-Times says that the 48-story tower proposed to sit next to the Crowne Plaza at the corner of Madison and Halsted may soon become a reality. After a sluggish start, plans are moving forward to make it the tallest building in Greektown, writes Curbed Chicago.
The Trust For Public Land today announced that it successfully wrapped up its down to the wire save of Hollywood’s Cahuenga Peak, the 138-acre swath of land behind the Hollywood Sign that had once been slated for development (one of many pleas included red letters over the sign reading “Save The Peak”). The final donor: none other than Playboy founder Hugh Hefner, who chipped in $900,000 to complete the $12.5 million needed to finalize the purchase. The Trust had missed its original April 14 deadline, but were granted an extension until April 30. Hefner, who had helped raise money back in the 70s to rebuild the sign, back when he was dating a whole other set of playmates, was joined by other LA stars, philanthropists, and companies. These included Steven Spielberg, Tom Hanks, Aileen Getty, Norman Lear, CAA, LucasFilm, Walt Disney Company, CBS, NBC, Sony Pictures, The Academy of Motion Picture Arts and Sciences, and many others. Really a historic Hollywood collaboration.
So the iconic HOLLYWOOD sign was nearly turned into the backyard for a bunch of mansions, but fortunately the recession intervened—one of a surprising number of upsides to the downside, it seems. But that doesn’t mean those big white letters aren’t seeming a little tired, and so a Dutch designer has come up with a rather clever new use that Curbed tipped us off to: turn the sign into a giant hotel. As Christian Bay-Jorgensen explained it to the Daily News, “The ultimate goal would be to preserve an internationally recognized landmark while helping the city generate badly needed funding.” If that weren’t bad enough, our pal Alissa Walker points us to Jeffrey Inaba’s plan to uproot the individual letters, loaning them out to areas of town in need of cache. The design provocateur explains after the jump, plus images of both, uh, projects. Read More
It all seems so hush-hush, which is surprising in Hollywood, but the Hollywood Sign has apparently been in trouble for some time. Chicago-based Fox River Financial Resources has been trying to sell large parcels on the hill just next to its “H” for luxury homes. The company bought the land from the estate of Howard Hughes in 2002. Luckily the Trust For Public Land has secured an option to buy the 138-acres on Cahuenga Peak for about $12 million, hoping to maintain views of and around the sign, and to preserve local recreation and habitats. The Trust has already raised about $6 million from sources like the Tiffany & Co Foundation and from Hollywood celebrities like Julia Louis-Dreyfus, Virginia Madsen, and Aisha Tyler. Now all that’s left is for the group to raise another $6 million more by April 14 to complete the deal. To donate, go here.