When The Broad opens to the public on September 20, Angelenos will finally get to see how Diller Scofidio + Renfro’s design compliments philanthropists Eli and Edythe Broad’s powerhouse collection of 2,000 pieces of contemporary art in their eponymous museum. Works by Ed Ruscha and Cindy Sherman will hang in the 35,000-square-foot, column-free gallery space lit by some 300 skylights.
Diller Scofidio + Renfro‘s concrete-veiled Los Angeles art museum and its accompanying plaza, The Broad, named for the billionaire philanthropist Eli Broad who commissioned it, continue to rise in downtown. Meanwhile, across the street, Broad’s longtime project, MOCA, struggles to find its footing. Addressing these two projects, Broad sat down with Los Angeles Magazine, giving an unusually candid interview about the state of the city, his own giving, and much more. Here are some of his most revealing quotes from a man who, this time, departed from his usual tactic of sticking to talking points.
Bicyclists and pedestrians cruising down Chicago’s 18-mile Lakefront Trail generally enjoy an exceptionally open, continuous and scenic path along Lake Michigan. But near Navy Pier they’re shunted inland, underneath a highway, onto sidewalks and through road crossings that interrupt their journey in the middle of one of the popular pathway’s most congested corridors.
The Grand, the multi-million-dollar, mixed use project on top of LA’s Bunker Hill, is finally… slowly… moving forward with an Arquitectonica-designed residential tower, which just broke ground. But it appears that Frank Gehry’s days on the project may be numbered. After a recent call with Related, we got no assurances that the starchitect was still part of the project. A report in the Downtown News got similarly uncommitted answers.
Just across the street from the Grand we hear that The Broad (what’s with all the THEs?)—Eli Broad’s multi-million-dollar art museum—is getting ready to add an upscale market to its rear, just above the parking lot. If it’s even close to as successful as Chelsea Market in New York, Downtown LA could have yet another hit on its hands. Meanwhile, decking is being laid for a new park to The Broad’s south, but still no renderings of the park have been unveiled. Let’s make this public, Mr. Broad. We can’t wait to see your plans, which could single-handedly make or break Grand Avenue.
When Diller Scofidio + Renfro were solicited last June by Eli Broad to sketch an idea for his new archive and museum, the architects were forced to ask: “What do you build next to Disney Hall?” Answer: Something else. Where Frank Gehry’s work is smooth and impenetrable, the Broad Art Foundation is porous and accessible. The stainless steel concert hall reflects the city’s skyline; blinding sunlight bounces off its capering shell. The Broad’s concrete veil, by contrast, is a less aggressive spectacle. At three-feet thick, and punched through with large angular openings, the new museum looks as if it is cloaked in an ice cube tray twisted by a powerful algorithm. As, certainly, it has been, to pleasing effect. Read More
Finally. The design for Eli Broad’s new contemporary art museum in Downtown LA, designed by Diller Scofidio + Renfro, is being unveiled on Thursday, according to a press release sent out today. The event will take place at 11:00 am at Walt Disney Concert Hall (next to the new museum site), giving us lazy journalists plenty of time to make it. According to the release, the museum will be “home to the worldwide headquarters of The Broad Art Foundation,” and will provide a home for Broad’s collection of more than 2,000 works by 200 artists. Since the museum saga has dragged out over several years between several cities, and because he’s hired one of the country’s top architects, Mr. Broad has done an excellent job of building our expectations. Hope it’s good!
Leave it to Eli Broad, who is putting up his own museum in Downtown LA, to make a mockery of the public process. Despite getting a great deal on one of the most valuable pieces of real estate in the city he still hasn’t shared any of the designs for the new museum. His only nod was inviting the LA Times Christopher Hawhthorne to see the contending models a few weeks ago, and not letting any other members of the press in. Hawthorne, it appears, could not publish his thoughts until after a winner was chosen, and even then his article didn’t show any photos. And the Broad Foundation doesn’t plan to share any images of the winning scheme until after ground is broken. This is a disaster for LA, which will effectively have no say over one of the most important cultural institutions in its history.
We knew that Gehry Partners had trimmed its staff recently due to the recession. But according to a story in Architectural Record, the cuts are much worse than we thought. Tony Illia writes that the company has reduced its staff from 250 a year ago to 112 now. That’s more than a 50 percent chop! Many of the cuts are due to the losses of projects like Atlantic Yards in Brooklyn, and the delay of projects like Grand Avenue in Los Angeles. Still the firm is still set to move into roomier new digs in El Segundo (pictured above) later this year. Should be.. spacious. Still the story says the firm is working on new projects like a Guggenheim in Abu Dhabi, the Beekman tower in Lower Manhattan, and the Eisenhower Memorial in Washington.