In an extended period of belt-tightening, it is often the arts sector that grapples with some of the harder aspects of fund-raising. With heavy competition from other non-profits clamoring for support from the city’s enlightened wealthy, institutions must be creative and resourceful to attract new and more generous donors. For the Municipal Art Society (MAS), this dedicated support has come in the form of Robert W. Wilson.
A veteran MAS donor, a philanthropist, and a former Wall Street hedge fund manager, Wilson has committed $600,000 over the next three years to match new or increased gifts of $1,000 or more on a one-for-two dollar basis. Effective August 1st, the aim is to help MAS strengthen and sustain its base of unrestricted support, which puts control of distribution into the hands of MAS rather than a targeted program.