SOFTlab creates a flowery vortex for a New York City couture shoe shop

Melissa We Are Flowers (Courtesy SOFTlab)

Melissa We Are Flowers (Alan Tansey Photographer / Courtesy SOFTlab)

Forget about the Sharknado, New York–based designers at SOFTlab have created a vortex of flowers that has taken over one Manhattan shoe store, bringing SOFTlab’s signature parametric forms to the modern shoe brand, Melissa. The Soho store already grabbed design headlines when it opened its flagship location decked out in a custom-fabricated Corian interior by architecture firm Eight and Associated Fabrication. This latest design intervention is part of Melissa’s “We Are Flowers” campaign that used organic shapes and colors to inform its shoe line.

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Photo of the Day> A Miniature City Made of Flowers

Tuesday, November 20, 2012
A parade float of a cityscape made of flowers. (Courtesy Zendert Flower Foundation)

A parade float of a cityscape made of flowers. (Courtesy Zendert Flower Foundation)

The Dutch are known to love their flowers. They’re even building an entire city dedicated to them for a horticultural expo in 2022. On a smaller scale, the Bloemencorso flower parade covers imaginative and incredibly detailed floats in thousands of colorful blooms, and this year it featured a miniature flower city of its own.

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