Since last year, esteemed architecture photo agency ESTO has been shooting video as well. Here is the latest effort, a look at the Diana Center at Barnard, narrated by the designers, Weiss/Manfredi. From the first frame, we couldn’t help but think of Curbed’s frequent Rendering vs. Reality feature. From that first frame on, at times it looks like exactly that, like we’re looking at a renderings. Were it not for the cars and buses and students passing by at times, we might actually believe so. We’re still not sure what Weiss/Manfredi was going for here in terms of appearance, but it certainly seems to be working for the firm.
“Everybody’s doing it.”
That’s how Erica Stoller of Esto described the august architectural photo agency’s foray into web video. Now don’t fret. At the heart of these videos remains Esto’s unparalleled still camerawork, but given these changing times, experimentation is in order. And, as Stoller’s colleague Joel Sanders explained, the philosophy remains the same. Read More