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A social enterprise’s first mobile food entity uses design, mechanics, and hospitality to benefit incarcerated youths.
As the food truck craze continues to gain speed, it was only a matter of time before Brooklyn-based Situ Studio—one of the country’s premier design/build outfits—was tasked with creating a kitchen on wheels. But their opportunity to design and fabricate was not for just another rolling burger joint or mobile ice cream stand. The recently completed Snowday is the first food truck from Drive Change, a social enterprise that trains previously incarcerated youths to operate and manage roving restaurants.
Situ Studio and Fabrication’s co-founder and partner Aleksey Lukyanov-Cherny said client Jordyn Lexton, Drive Change’s founder, had a strong vision for the program. Her business model calls for locally sourced ingredient themed menus. Snowday’s ingredient is Grade A maple syrup harvested in upstate New York. To relay the image of a cabin in the woods where one might refine the tree sap, she envisioned a raw, natural facade that was both organic and industrial. Read More