Divvy, Chicago’s bike share program, just sold the moving ad space of some 3,000 bicycles that have traveled 2.5 million miles since the system launched nine months ago. Illinois’ largest health insurance company, Blue Cross and Blue Shield of Illinois, paid $12.5 million to sponsor Divvy and brand its blue bikes and vans with their corporate logo beginning in June. The Chicago Tribune reported that the highest bidder was Blue Cross and Blue Shield Association, which has also sponsored several other bikeshare systems in recent years, starting in Minneapolis. The health insurance company will pay $2.5 million each year through 2018—revenue the city will use to expand Divvy and fund bicycling projects throughout the city.
Chicago’s Divvy bikesharing program wants your help placing new bicycle rental stations throughout the city. The Divvy Siting Team will consider your suggestions at suggest.divvybikes.com—they’ve already mapped many public suggestions alongside the 300 existing stations.
Last month the program announced its intent to become North America’s largest bikesharing system. Divvy will add 175 stations by the end of 2014 and, pending state and federal funding, bring another 75 online after that, raising the total to 550 stations.
As it expands, Divvy could address previous criticisms about equal access. Though it started by focusing on the Loop and other high-density downtown areas, the program has expanded into many neighborhoods. Still, many are unserved—Uptown is the northern terminus, while much of the West, Southwest, and South Sides have no stations.
We hope you’ve stretched your hamstrings—there have been a lot of developments in U.S. bike sharing programs lately, and we’re taking another whirl through them now.
Although not without hang-ups, New York’s Citi Bike has at least not killed anyone yet. People love to joke about clueless tourists riding on the sidewalk, or on heavy-traffic avenues, or “salmoning” the wrong way down one-way streets — that’s true in Chicago as well as New York — but the fact that no bikeshare has so far produced little to no traffic carnage should come as no surprise, writes Charles Komanoff for Streetsblog.
Chicago’s bike-for-rent made its test premiere during the annual “Bike the Drive” event on the Windy City’s Lake Shore thoroughfare Sunday, and Wednesday opened the new service for membership sign-ups.
Chicago’s Department of Transportation unveiled its bike share plans in April, tapping Portland, OR–based Alta Bicycle Share, which also runs New York and DC’s bike-share programs, to roll out 400 stations and about 4,000 three-speed “Chicago Blue” bicycles across the city.