Divvy, Chicago’s bike share program, just sold the moving ad space of some 3,000 bicycles that have traveled 2.5 million miles since the system launched nine months ago. Illinois’ largest health insurance company, Blue Cross and Blue Shield of Illinois, paid $12.5 million to sponsor Divvy and brand its blue bikes and vans with their corporate logo beginning in June. The Chicago Tribune reported that the highest bidder was Blue Cross and Blue Shield Association, which has also sponsored several other bikeshare systems in recent years, starting in Minneapolis. The health insurance company will pay $2.5 million each year through 2018—revenue the city will use to expand Divvy and fund bicycling projects throughout the city.
Chicago’s bike share program will kick off in June when the city debuts hundreds of light blue, three-speed bicycles that can be rented for an hourly fee or with a yearly $75 membership.
Managed by Portland, OR–based Alta Bicycle Share, which also runs New York and DC’s bike share, Chicago’s program goes by the name “Divvy.” Alta was supposed to launch the $22 million program last summer, and has since become the subject of controversy. Chicago Transportation Commissioner Gabe Klein was formerly a consultant for the company, and competitors have alleged foul play, which Alta and the city have flatly denied.
The first of Divvy’s 75 solar-powered docking stations will be downtown and in River North. Within a year the city’s plan is to roll out 400 stations and about 4,000 bicycles across the city.