Facing Threats BMW Guggenheim Lab Swerves Away from Berlin. While the commercialization of museums raises eyebrows in some circles in America, in Germany such criticism is much more forceful and threatening. Activist groups have derailed the planned May 24th opening in Berlin of the BMW Guggenheim lab, according to Bloomberg News. They argued that the mobile lab–which debuted in New York and is traveling the globe, all bankrolled by the German luxury carmaker–would accelerate the gentrification of the Kreuzberg district. The Guggenheim has faced criticism for its sponsors and activities many times before, so this episode is not likely to spur much institutional reflection. According to the report, the Museum is currently shopping for a new host city.