When The Broad opens to the public on September 20, Angelenos will finally get to see how Diller Scofidio + Renfro’s design compliments philanthropists Eli and Edythe Broad’s powerhouse collection of 2,000 pieces of contemporary art in their eponymous museum. Works by Ed Ruscha and Cindy Sherman will hang in the 35,000-square-foot, column-free gallery space lit by some 300 skylights.
In a selection process with more leaks than the Titanic (or, ahem, the Gulf of Mexico) the LA Times reports (thanks to a number of anonymous sources) that Eli Broad is favoring Diller Scofidio + Renfro for his new contemporary art museum. In a previous leak the Times reported the narrowing of firms to Diller Scofidio and Rem Koolhaas’s OMA. This of course follows the leak that we first reported in March: that Broad was favoring downtown for the museum instead of Santa Monica. Of course none of this is official. In fact Broad hasn’t even formally announced a shortlist or a location. And he’s still waiting for city approval to lease the Bunker Hill site for $1 per year for 99 years (the LA CRA now owns the site, just next to the Walt Disney Concert Hall). But all this insider information is giving Washington politics and Wall Street banking a run for its money. Man, this Broad guy really knows how to play cities, and the media, doesn’t he? He should become a businessman or something. Meanwhile, is any firm hotter than Diller Scofidio + Renfro?