The 17th-century Sospiri Bridge (Bridge of Signs) in Venice connects an ancient prison with interrogation rooms in the Doge’s Palace. The bridge crosses the Rio de Palazzo that itself slices through the palace and makes a spectacular vista as one crosses the canal bridge on the Grand Canal. This vista has been rudely emblazed for at least the past five years by a giant advertising sign the wraps the palace walls and over and under the beautiful Sospiri bridge.
This Friday, three massive billboards will debut along the High Line, but instead of blasting consumerism, the art installation by Kim Beck hopes to provoke visitors to think of public space. From the High Line: “Kim’s work will encourage park visitors to reconsider the water towers, exhaust pipes, HVAC systems, roof decks, green roofs, and other building elements that are integral components of the cityscape views along the High Line.”
Called Space Available, Beck will install three “skeletal” blank billboards. Experiencing the signs from different angles can provide the illusion of three dimensionality, when in fact each sign is really flat.
Philly’s East Market Street could offer a small slice of Times Square’s neon nightlife if a proposed “commercial advertising district” makes it through City Council. Developers and billboard proponents are betting that digital advertising signs will keep tourists shopping – and spending – downtown, but the Philadelphia Daily News says not everyone is going along for the ride.