â€œSafety is in the eye of the beholder,â€ says New York City DOT Commissioner Sadik Khan. Khanâ€™s remarks came Wednesday as the New York City Department of Transportation unveiled its new LOOK! safety campaign urging self-responsibility on the part of drivers and pedestrians alike. The updated campaign features thermoplastic curbside lettering spelling L-O-O-K with appropriately focused eyeballs replacing the Oâ€™s on crosswalks at 110 of the most fatality ridden intersections across the city. The street markings are accompanied by witty color photograph ads on nearby phone stalls, bus shelters, and the backs of city buses warning us to heed our mothersâ€™ advice and look both ways before crossing the street. The campaign plans to eventually increase their range to include 200 intersections and more than 300 buses.