(Editor’s Note:Â FXFOWLE Architectâ€™s PR head, Karen Bookatz, offers a brief, Instagrammed account of architecture and design highlights at Art Basel Miami Beach 2012.)
Donâ€™t get me wrong: I love art and I love attending art fairs. They provide one a unique opportunity to see whatâ€™s fresh and new in the art and design industriesâ€”or whatever trade is being repâ€™dâ€”every few months. For me, however, a booth is a booth is a booth. Art fairs must continue to find new ways of further distinguishing themselves or otherwise run the risk of conventionality.
What Frieze did last May with SO-ILâ€™s tent design (and to a lesser extent, Bade Stageberg and Coxâ€™s environmental design effort for The Armory Show 2012) was a major step in the right direction. Likewise, custom installations and collaborative efforts, while public relations/marketing ventures more than anything else, have proven to be undeniably effective in creating buzz and increasing visibility for the respective firm, artist, or collaborative. (This is why I was personally so adamant about my own firmâ€™s presenceâ€”with an architectural installation/lounge project at the Miami Project art fairâ€”at this yearâ€™s Basel.)
|Brought to you with support from:|
At Miami Basel, a digitally fabricated pavilion marries classic origami techniques with advanced technology
For this yearâ€™s inaugural Miami Project Fair, the design team at FXFOWLE Architects, led byÂ Sarah Gerber, created a temporary architectural pavilion, the FXFOWLE Lounge, from both cutting-edge technology and good-old-fashioned manual labor. The 24-foot-long pavilion embodies the â€œduality of this very high-tech and sophisticated fabrication and this very low-tech material and assembly process,â€ said designer Lucio Santos. Over the next few days, the sculpture will be housed in a lounge and bar area outfitted with beanbag chairs and a carbon fiber bar that FXFOWLE also designed for the event.
In past years, architects such as David Adjaye, Marc Fornes & THEVERYMANY, and Rachely Rotem and Phu Hoang (now of Modu), have designed temporary pavilions for Miami Baselâ€”introducing their work to a wider audience. This project is â€œa firstâ€ Santos said, but this might be changing for FXFOWLE, which is trying to branch out on the digital side of architecture.