The Bjarke Ingels GroupÂ (BIG) has begun assembling the pieces of its life-size LEGO House in Billund, Denmark. The wunderkind, himself, recently joined the LEGO Groupâ€™s brass (er, plastic?) for the ceremonial groundbreaking, which was really more of a brick-laying as six LEGO-shapedÂ foundation stones were unveiled at the site. Imprinted on those stones were the words: â€œimagination, creativity, fun, learning, caring, and quality.â€
LEGO Architecture has released a new box setâ€”and from the looks of it,Â this isn’t your grandmotherâ€™s architectural plaything. The new LEGO set is not the usualÂ plastic-brick model of Rockefeller Center or the Empire State Building. No, this new set is cutting-edge. It goes where no other LEGO box set has gone before: it’s a replica of an icon so iconic that it doesnâ€™t even exist yet. Itâ€™s a limited-edition replica of the Bjarke Ingelsâ€“designed LEGOÂ Museum in the companyâ€™s birthplace of Billund, Denmark.
On August 1st, LEGO released a new kit in its series of building block design sets marketed specifically to architecture enthusiasts. LEGOâ€™s Architecture Studio Kit, from its Architecture Series of adult-catered building sets, consists of 1,200 all white and translucent plastic bricks but no instructions. The free-for-all kit is endorsed by MAD Architects of Beijing and comes with a guidebook of architecture building exercises. Michael Bleby of Business Review Weekly writes that this set “is the first in the range to focus on creativity and architectural principles, rather than a specific architectural icon.” A modernistâ€™s dream that costs significantly less than others within the series, LEGO may possibly have caught onto a new niche market. Especially when reviews thus far of the landmark-specific Architecture Series have been mixed from architects and enthusiasts alike.