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According toÂ Francisco Gonzalez-Pulido, president of Chicago-based JAHN, contemporaryÂ facadeÂ design neglects one of the building envelopeâ€™s foremost responsibilities: storytelling. â€œThere is a focus now on using the building massing to convey the key message,â€ he said. â€œHowever, I think itâ€™s through the facade that we can bring a more compelling narrative about how the building functions.â€ As an example, Gonzalez-Pulido pointed to Mies van der Roheâ€™s One IBM Plaza, which he can see from his office. â€œWhen you look at the mechanical floors, theyâ€™re treated differently,â€ he said. â€œIn the lobby, the glass is different. This is actually the responsibility of the facadeâ€”itâ€™s more than a piece of glass and metal to cover the building.â€ Read More