At this point, the record breaking sales of luxury apartments in Midtown are not really news. As the towers rise higher, so do the prices. This has been the trend for quite some time and it shows no signs of slowing down. With that said, did you hear about the one Downtown? Bloomberg reported that the nine-story penthouse at Cass Gilbert’s Woolworth Building is expected to be listed for $110 million. The top 30 floors of the tower are currently being converted into luxury apartments, but the penthouse is quite literally Woolworth’s crown jewel—and it is priced as such.

If the penthouse sells anywhere near its asking price, it will essentially double the current sales record for a downtown apartment. That record was set in January by a penthouse in the Walker Tower in Chelsea, which sold for $50.9 million.

Obviously, the Woolworth penthouse is exceedingly expensive, but the space is about more than its nine-floors, 8,975-square-feet of living space, 584-square-foot terrace, and its views from some  50 stories up. The unit is about living inside the Woolworth’s iconic copper cupola. According to Bloomberg, “a great room and wine cellar make up the 53rd floor, and the 55th through 58th levels in the cupola include a library or media room and an observation deck at the top, the plan shows.”

Despite the penthouse’s uniqueness, $110 million is still an undeniably ambitious price point for a building in Lower Manhattan—iconic or not. For those looking to spend a few million less, they can always pick up a unit a few levels down. CBS Sunday Morning recently got a look inside those under construction apartments (above video), and they don’t look too bad either.