Is “Marketing” A Dirty Word?

Eavesdroplet, Midwest
Monday, March 11, 2013
Studio Gang's Nature Boardwalk at Chicago's Lincoln Park Zoo. (Steve Hall / Hedrich Blessing)

Studio Gang’s Nature Boardwalk at Chicago’s Lincoln Park Zoo. (Steve Hall / Hedrich Blessing)

We were glad to be included on the Studio Gang’s Archi-Salon panel on “outside research” at the Art Institute of Chicago on February 2. UIC’s Clare Lyster moderated a lively discussion that, true to its roots in academic theory, kicked off by questioning the premise in the first place. Are practice and research separated by anything more than semantics? Based on the turnout it seems the discussion series achieved its goal of public engagement—what can we say? We’re thrilled and a bit surprised that you all find architectural theory as stimulating as we do.

During the discussion, Paul Preissner detected a whiff of marketing in architects’ clambering to engage “outside” disciplines. You might have thought he accused them of artistic treason, based on the defensive tone that the discussion took whenever the topic popped back up.

3 Responses to “Is “Marketing” A Dirty Word?”

  1. Fred says:

    This post is confusing… please edit.
    Not sure what the title has to do with anything, but marketing should not be confused with anything other than what it is. Speaking of, the Arch Paper should clarify its purpose… is it a marketing magazine? news? marketing language is usually like an infection that puts the reader to sleep instantly.

  2. Fred says:

    Also, what is the Arch Paper’s interest and role in the design community?
    When I hear things like you are glad to be included in Studio Gang’s panel, it makes me think that you are owned by certain firms?

  3. Don says:

    I understand Fred’s confusion. After reading the introduction I went looking for more on, “…architects’ clambering to engage outside consultants” and found nothing. Literally nothing to help those of us were not there to understand anything mentioned in the introduction.

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