Former New York Times architecture critic Nicolai Ouroussoff reemerged recently in an unexpected location: the pages of Smithsonian magazine, where Ouroussoff profiled Rem Koolhaas for the venerable publication. Those who read the piece online may not realize that Ouroussoff is one of the writers featured in Smithsonian’s September issue, which marks the debut of the magazine’s sleek redesign initiated by editor-in-chief Michael Caruso. “The main idea was to rev it up,” Caruso told Adweek of his changes to the staid cover, layout, and contribitor’s list. Smithsonian’s monthly print circulation has already risen under Caruso—it currently sits at 2.1 million, giving Ouroussoff’s feature almost twice the reach that it would have had in the Sunday Times.
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