WWD reported today that Koolhaas will bring a clean, modern aesthetic to glass and acrylic modular display units slated for 1,930 square feet of the Macy’s ground floor and expected to open in September. OMA partner Shohei Shigematsu told WWD the modules were flexible in how they could be used, “In typical instances they are used as display; in others they come together as an interior fixture. In others still, they enclose spaces for programs or curation, and by sealing that enclosure, it can even become the facade.”
OMA will also be designing the Coach Omotesando flagship in Tokyo. The firm has also designed high-end retail space for Prada in New York and Beverly Hills.