MVRDV Responds to Cloud Tower Imagery

An early concept rendering of the Cloud tower and a rendering of the final design released last week. (Courtesy MVRDV)

An early concept rendering of the Cloud tower and a rendering of the final design released last week. (Courtesy MVRDV)

It must have been a rough day at MVRDV’s Rotterdam offices after their newly unveiled Cloud tower set to be built in Seoul, South Korea went viral in a bad way. MVRDV envisioned two towers shrouded in pixelated mist, but others saw the image of a plane hitting the World Trade Center in New York, half a world away. MVRDV released the following statement on their Facebook page along with an early conceptual drawing showing the inspiration for the tower, in a much more literal cloud:

A real media storm has started and we receive threatening emails and calls of angry people calling us Al Qaeda lovers or worse.

MVRDV regrets deeply any connotations The Cloud projects evokes regarding 9/11, it was not our intention.

The Cloud was designed based on parameters such as sunlight, outside spaces, living quality for inhabitants and the city. It is one of many projects in which MVRDV experiments with a raised city level to reinvent the often solitary typology of the skyscraper. It was not our intention to create an image resembling the attacks nor did we see the resemblance during the design process. We sincerely apologize to anyone whose feelings we have hurt, the design was not meant to provoke this.

Check out all of the renderings over here. What do you think? Is this too reminiscent of the Twin Towers? Do you see a cloud or an explosion frozen in time?

2 Responses to “MVRDV Responds to Cloud Tower Imagery”

  1. Gerald Shonkwiler says:

    In San Diego in 1987, The San Diego Unified Port District Public Arts Committee suggested the inclusion of a multiple piece outdoor sculpture adjacent to Lindbergh Field and parallel to it’s runway. It consisted of various parts of aircraft scattered over and partially into the site. This was only nine years after the 1978 crash of PSA Flight 182 into a San Diego neighborhood where 144 people were killed. Also, some felt that having arriving and departing passengers look out the aircraft’s window to see the artwork may not be the welcoming statement or final memory that San Diego would want to present to it’s residents and guests. In defense of the artwork, the artist said that he couldn’t see any parallels between the proposed artwork and the terrible tragedy of the crash; however, the public had no problem seeing the resemblance between the tragedy and the artist’s vision and the artwork was never completed by the Port District.

  2. Jaime Cortez says:

    provocative as it may…resemblance from the attack is so close…sensitivity as a citizen of the civilized world is being questioned…intentional or not…redesign is the only solution…

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